Phishing Demos/Examples:
Social Phishing
Browser Recon and countermeasures
Cache Cookies for Browser Authentication
Active Cookies for Browser Authentication
Phishing with Consumer Electronics: Malicious Home Routers
Net Trust
A Riddle
Phroogle
Get an email saying your bank has been bought by New Bank. New Bank's webpage has a picture of a store with their logo. On the sign in front of the store it says "New Bank of YourCity, YourState. Go <team of nearest university>!".
Making Phishing more Believable:
Statusbar cloaking
Padlock in favicon.ico
Picture with personalized text (such as city).